What makes 5% of solopreneurs successful is this: they’re using the one simple, yet highly effective, marketing strategy that always gets you more clients and appointments.
As you read on, you’ll learn what this is and how you, too, can start using it today to…
* Get more clients and appointments,
* Increase your income, and
* Build a successful, thriving practice.
First, let me ask you this…
Is ‘Word Of Mouth’ The Best Way To Build Your Practice? The answer might surprise you… The fact is, word of mouth has actually been proven to be a weak and unreliable way to get new clients. It’s a common, mistaken belief. You see, studies have shown that people who have a bad experience with a service tend to tell 6 to 10 people. But those having good experiences only tell 1 or 2 people!
You only have to ask yourself, “when does word of mouth happen?”
It’s when a client or friend mentions you in a conversation, right? So it’s not intentional and it’s not planned. It’s just something that happens *IF* people remember to talk about you. And, when they do, it’s one of the best forms of advertising.
But, relying on this will only set you up for disappointment — and financial struggle — because it doesn’t happen as often as you’d like. You also have no control over it, especially what people say about you, and you can’t measure how effective it is.
I think you’ll agree with me, relying on an element of chance to build your practice is like playing the lottery… cross your fingers and hope Lady Luck smiles on you! More often than not, she’s looking the other way! Well, what if I told you there’s a far more effective way to get people recommending you to others?
Imagine a captive audience of not 1 or 2 people, but dozens, hundreds, even thousands or people. Imagine the ‘word of mouth’ is exactly what you want people to say, so they tell others every good thing about you and your service And, imagine getting a far better response than what you’d get from a full-page ad in a national newspaper.
Would you like to know how it’s done? Of course you would! Okay then, let me show you. Think Of This As ‘Word Of Mouth’ Referral Marketing On Steroids!
I call it ‘JV’, short for Joint Venture marketing. Simply put, a JV is the partnership of two or more groups acting together to reach potential clients or customers. From my personal experience, and that of many soloprenuers, there’s no other marketing strategy more effective at building a business.
When you start using it, you’ll see how simple, quick and easy it is to spread your marketing efforts while reducing your marketing costs. Imagine that for a second… you spend less time, money and effort on marketing, yet more people get to hear about you!
PROBLEM: Patrick a fitness consultant, wanted a cheap way to increase clients and bookings.
SOLUTION: He arranged a Joint Venture with the management of a large law firm, where they would give away 30-minute fitness treatments to employees as part of a staff appreciation event.
RESULT: Patrick got 45 clients! What’s more, 80% (36) of those clients upgraded to a full hour for only $20 more. He made $720 from giving away “free” massages and about one-third immediately booked a second appointment. His resulting fitness sales were in the thousands of dollars. Years later, Patrick continued to see some of those same clients and others they referred.
Let me tell you, JV opportunities are all around you. You just have to learn how to recognise them. And Joint Ventures come in a variety of shapes and sizes. In fact, Larry Dotson lists 50 benefits and uses in his book, “How To Write Hypnotic Joint Venture Proposals”!
The beauty of JV marketing is that it’s flexible. So, it doesn’t matter if…
* You’re established, just qualified or currently studying
* You’re working on a limited, shoestring marketing budget
* You have clients or you’re looking for your first one
* You visit clients or they come to you
… because you can use JVs to build a thriving practice no matter what your circumstances are. However, I’m going to make it even easier for you. We’re going to look at one use in particular to get you more clients and appointments — JV endorsements. It’s like ‘word of mouth’ referrals… but on steroids!
First Some Bad News — Then The Good News.
As simple as JV marketing is, teaching you how to use it to fill your practice would take a few hours. That’s the bad news. I think you’ll agree with me, the thought of staring at your monitor for hours — and ‘exercising’ your finger with all that scrolling — isn’t that appealing, right?
Well, the good news is,now there is a quicker and easier way to learn how to put together and profit from Joint Venture deals as a through The JV University’s 12 week hands-on certified program where we hold your hand and even let you work on LIVE projects while you are being trained.
For more information on our 12 week certified hands-on program please click the link below:
To Your Abundant Joint Venture Success!
Sohail Khan (the “Million Dollar JV”)
President & Co-Founder, TheJVUniversity.com