This week I was contacted by so many people asking if I could give more examples of both OFFLINE and ONLINE Joint Ventures that I decided to say YES!
So, just for ALL of you below some more examples of tried and tested Joint Ventures!
OFFLINE Joint Ventures:
Below are some good examples of offline joint ventures:
Sarah sells Avon and her friend Amy owns a health spa for women. Their two products are both geared towards women, or better yet, the beauty of women. Amy and Sarah see a way to help each other out in their businesses. First Sarah leaves a number of monthly catalogues for her Avon business at Amy’s spa. She also provides Amy with samples of products that women who visit a health spa would be interested in.
Amy supplies Sarah with discount cards and Sarah gives each of her customers one of these discount cards that entitle them to a free visit and a discount off their first year of membership. Both women find that business has vastly increased and both are happy with the arrangement. As a JV broker can you find two complimentary businesses like this and set it all up?
Robert is a JV broker/consultant and approaches 25 different businesses to get each one to offer him a sample or taste of their business to give away. For example, business 1 is an accountant who gives Robert a coupon for a free consultation worth $200. Business 2 offers samples of its products worth $50 and business 3 offers a free single room carpet cleaning coupon. These valuable coupons and samples come with the understanding that, if the sample of free consultation or service results in business, Robert gets paid an ongoing commission on ALL resulting business for a certain period of time. Robert is now armed with hundreds and even thousands of dollars worth of coupons, gift certificates and samples that didn’t cost him anything.
Robert now approaches different businesses and tells them that if they gave him a list of inactive customers and he had a proven way to ethically bribe them and entice them back to reactivate these customers with his Welcome Home package worth hundreds of dollars along with a proven scripted marketing approach would the businesses be prepared to pay him a percentage of the ongoing business, which they wouldn’t have had, over the last one or two years? Not only does Robert get a percentage of the reactivated customers but also a percentage of the sales from ALL the businesses providing the coupons!