This week I was contacted by so many people asking if I could give more examples of both OFFLINE and ONLINE Joint Ventures that I decided to say YES!
So, just for ALL of you below some more examples of tried and tested Joint Ventures!
OFFLINE Joint Ventures:
Below are some good examples of offline joint ventures:
Sarah sells Avon and her friend Amy owns a health spa for women. Their two products are both geared towards women, or better yet, the beauty of women. Amy and Sarah see a way to help each other out in their businesses. First Sarah leaves a number of monthly catalogues for her Avon business at Amy’s spa. She also provides Amy with samples of products that women who visit a health spa would be interested in.
Amy supplies Sarah with discount cards and Sarah gives each of her customers one of these discount cards that entitle them to a free visit and a discount off their first year of membership. Both women find that business has vastly increased and both are happy with the arrangement. As a JV broker can you find two complimentary businesses like this and set it all up?
Robert is a JV broker/consultant and approaches 25 different businesses to get each one to offer him a sample or taste of their business to give away. For example, business 1 is an accountant who gives Robert a coupon for a free consultation worth $200. Business 2 offers samples of its products worth $50 and business 3 offers a free single room carpet cleaning coupon. These valuable coupons and samples come with the understanding that, if the sample of free consultation or service results in business, Robert gets paid an ongoing commission on ALL resulting business for a certain period of time. Robert is now armed with hundreds and even thousands of dollars worth of coupons, gift certificates and samples that didn’t cost him anything.
Robert now approaches different businesses and tells them that if they gave him a list of inactive customers and he had a proven way to ethically bribe them and entice them back to reactivate these customers with his Welcome Home package worth hundreds of dollars along with a proven scripted marketing approach would the businesses be prepared to pay him a percentage of the ongoing business, which they wouldn’t have had, over the last one or two years? Not only does Robert get a percentage of the reactivated customers but also a percentage of the sales from ALL the businesses providing the coupons!
Carol owns a flower shop, but her customers often ask for specialty gift baskets. She doesn’t personally know anyone who does gift baskets and decides that this is not something she wants to take on herself. She needs someone who can do beautiful specialty gift baskets. She does know someone who has done JV deals in the past, so she contacts them and gets the name of their JV broker. Carol contacts the broker and tells the broker what she needs. She needs to be able to supply her customers with gift baskets when they request them. She expects, of course, to keep some of the proceeds from the sale of the gift basket herself. The broker contacts gift basket makers in Carol’s area and finds one that agrees to work with Carol.
Now, when one of Carol’s customers asks if hey do gift baskets she can tell them yes. She takes the order, contacts the gift basket maker, has her delivery person pick the basket up and then has it delivered to the recipient. The gift basket maker is then paid monthly for all gift baskets that have been done for Carol’s customers and Carol makes a profit as well. The JV broker gets paid their agreed percentage of the sales as well – everyone is happy.
ONLINE Joint Ventures:
Below are some good examples of online joint ventures:
Albert has an e-book about arthritis and how it affects an afflicted person’s daily life. Steve, who sells a herbal remedy for arthritis is found and contacted by Albert for a review of the e-book and a testimonial. Steve reads the book and sees that his product ties in nicely with the content of the book. He talks with Albert about a joint venture deal.
Albert agrees to promote Steve’s herbal remedy within the e-book in exchange for a commission on the sale of the remedy. Neither of them has any good marketing skills but Steve finds a JV broker who has excellent online marketing skills. The JV broker agrees to help make the JV deal a success by marketing the e-book for a percentage of the sales. All three of these people work together to make sure that the JV deal is marketed in the best possible way.
John wants to build a membership website to help people learn how to use their computers and the internet better. Unfortunately, he doesn’t have the programming skills that will be necessary to make the site do what he wants it to do. He talks to a friend who recommends another person, a programmer named Heather. Heather has the skills to make John’s website do whatever he wants it to do, but her rates are high and John doesn’t have that kind of money to spare. John’s plan is to sell various affiliate products form the website. In his quest for those affiliate related products and services, he meets Jake. Jake has created an online course for people who need instruction on how to use the Internet effectively. Some may see Jake as John’s competitor, but John doesn’t see it that way, he may not have the programming skills but he has marketing skills that are out of this world and John doesn’t.
John approaches Jake, making the initial contact through email. He tells Jake about his vision for his site and how he thinks they can help each other out. They work out an arrangement. John will include Jake’s course at a discounted rate to his website subscribers and give Jonathan a percentage of the membership fees to make up the difference in price for Jonathan’s product. The two of them approach Heather. They work out an arrangement with her as well, offering her a percentage of membership fees for a specified period of time after the launch of the site. They all sign formal agreements that lay out what each is responsible for and how each member of the joint venture will be compensated. Kathy builds the site and it is remarkable. The three of them go over Jonathan’s course and find additional related affiliate products to include in the course. John starts promoting the site and everyone is very happy with the results. As a JV broker can you find three complimentary businesses like these and set it all up?
Tariq is a consultant for start-up online businesses. He helps those who want to start their own online business through the entire start-up process, holding their hand all along the way. In fact, he gets them through the entire first year, for a very large fee. He is good at what he does and he is worth every penny, but getting clients isn’t easy. He knows if he can partner with other people he would get more business. He contacts a JV broker and tells him what he wants to accomplish. The particular JV broker knows people who have huge mailing lists of people who want to start their own businesses. He matches Tariq with these list owners and starts setting up teleseminars for the list owners.
Tariq will be on each of these calls. The list owners start sending out pre-sell letters their lists and people start registering for the calls. The pre-sells are all huge successes and the call spots are all filled. Tariq goes on the calls with each individual list owner and starts discussing how to go about starting up an online business. He also explains what his consultation services can do to help people just starting out. The calls are very successful and all of his consultation spots are quickly filled and there is now a waiting list. The list owners are all given a percentage of his fees and the broker gets a percentage as well. The entire joint venture deal was so successful that the JV broker contacts Tariq again and suggests that he do another joint venture deal with the same list owners to do a paid series of calls with the list subscribers. Again, everyone enjoys success with each member of the joint venture making a percentage of the call profits.
The JV broker/consultant was very successful in finding the appropriate list owners to meet Tariq’s goals, and of course Tariq, the list owners, the subscribers , that participated in the calls and the JV broker all benefited.
These are just examples of some offline and online joint ventures. These types of joint ventures take place everyday and are almost always successful especially when a JV broker/consultant is involved.
Again, this isn’t rocket science. But since there’s nothing on joint ventures in the bookstores, and since they don’t teach it at any of the schools – you are going to have to learn it yourself.
Now, there’s the hard way of learning it – through the school of “hard knocks”.
There’s the expensive way of learning it – paying a joint venture expert to show you how.
And then there’s the easy way of learning it – which is to find a product that will give you enough “guidance” to start doing these deals yourself…without paying outrageous consulting fees.
And that’s where I can (hopefully) help you.
The good news is, now there is a quicker and easier way to learn how to put together and profit from Joint Ventures through The JV University’s 12 week hands-on certified JV consultant’s training program where we hold your hand and even let you work on LIVE projects while you are being trained.
For more information and a discount on our 12 week certified hands-on program (next group starts in December 2009) please click the link below:
To Your Abundant Joint Venture Success!
Sohail Khan (the “Million Dollar JV Consultant”)
President & Co-Founder, TheJVUniversity.com