So, Im here in Las Vegas for my first ever Live US JV Workshop with my co-founders of The JV University and on my way here from London I read a very interesting book.
The book is called Influence and written by Robert Cialdini, in the book Cialdini talks about how the Power Of Reciprocity possesses awesome strength, often producing a “yes” response to a request that, except for an existing feeling of indebtedness, would have surely been refused.
The rule of reciprocity says that we should try to repay, in kind, what another person has provided us. If a woman does us a favour, we should do her one in return, if a man sends us a birthday present, we should remember his birthday with a gift of our own; if a couple invites us to party, we should be sure to invite them to one of ours.
So how does this apply to Joint Ventures?