The REAL Power Of Reciprocity

Sohail Khan | December 11th, 2009 | Blogroll, Joint Venture Training, Newsletter, Newsletter, The Thirty Day Challenge, Thirty Day IM Challenge

So, Im here in Las Vegas for my first ever Live US JV Workshop with my co-founders of The JV University and on my way here from London I read a very interesting book.

The book is called Influence and written by Robert Cialdini, in the book Cialdini talks about how the Power Of Reciprocity possesses awesome strength, often producing a “yes” response to a request that, except for an existing feeling of indebtedness, would have surely been refused.

The rule of reciprocity says that we should try to repay, in kind, what another person has provided us. If a woman does us a favour, we should do her one in return, if a man sends us a birthday present, we should remember his birthday with a gift of our own; if a couple invites us to  party, we should be sure to invite them to one of ours.

So how does this apply to Joint Ventures?

Today at our JV workshop I came across a guy called Robby Le Blanc – Joint Venture Manager for Mark Victor Hansen (Chicken Soup For The Soul books). Robby did something quite interesting, he shook my hand and starting asking me questions about what i do and what I needed help with in my business.

He then took out his ‘Rolodex’ and starting giving me names of people I should contact, these were names such as Jay Abraham, Bill Walsh, Tom Beal, Robert Allen etc I automatically asked him how I could repay the favour and he smiled and said, ‘Sohail, I’m sure you will be able to help me sometime in the near future, let’s keep in touch’.

I now feel obliged to keep my eyes and ears open so ANY opportunity I get to help him gets found and presented.

True Joint Venture Consultants know how to use the rule of reciprocity and the power it holds as when an individual seeks out the JV Consultant to repay the favour, who is in control now?

I myself use the strategy of, ‘GIVE FIRST, ASK LATER’ and it has put me in touch with some of the biggest names in marketing who now are part of my network where I can turn to if I need help etc

So, how do you learn more about the power of reciprocity and joint ventures?

The good news is, now there is a quicker and easier way to learn how to put together and profit from Joint Ventures through The JV University’s 12 week hands-on certified JV consultant’s training program where me, Willie Crawford, David Preston and Gina Gaudio-Graves hold your hand and even let you work on LIVE projects while you are being trained.

For more information on our 12 week certified hands-on program (hurry, next class starts soon) please click the link below:

To Your Abundant Joint Venture Success!

Sohail Khan (the “Million Dollar JV Consultant”)

President & Co-Founder, The JV University

For a free audio on the ‘Power Of Joint Ventures’ visit