Joint Ventures for Solo Entrepreneurs
Sohail Khan | February 11th, 2010 | Blogroll, Joint Venture Training, Newsletter, Newsletter, The Thirty Day Challenge, Thirty Day IM ChallengeThis week I had a conversation with a few coaches and consultants who asked me, “Sohail, are Joint Ventures just for big businesses?” and I replied, “Joint Ventures are just what they are called a venture joining 2 or more companies towards the same goal!”
You see many Solo Entrepreneurs work from a home office. Their only connections to the outside world are the internet / e-mail and the telephone. Cold calling, “warm” calling and sending e-mails may seem like the most obvious way to let people know about them and to generate sales. But, there’s another way that works even better.
An alliance is usually an agreement between two businesses whose services or products compliment each other. Each agrees to recommend the other’s services to their respective clients and to pay a percentage to the other if the referral results in paying work.
Let’s say you’re a marketing expert, but you don’t do public relations. However, sometimes your clients require public relations as part of their marketing strategy. You meet with several public relations experts who specialize in different fields, but who don’t offer your type of marketing services, and you form 3 alliances. A 10% commission is what you agree on for mutual referrals that result in work. Now, both you and your alliance partners are more “full service” providers.
You can offer PR services to your clients and your partners can offer marketing services to theirs through you. In addition you could add them as “partners” on your website, giving your company the advantage and versatility of an expert team. It’s a win – win situation.
A joint venture is formed when you not only have an alliance but you come up with a strategy to find customers together. Suppose you make custom window treatments. You decide to speak to a local fabric shop that specializes in upholstery and window fabric.
If you could be their exclusive referral for customers that need someone to make their fabric into beautiful draperies, and you are willing to pay them a commission for each referral, what happens? They can say they now offer a new value-added service to their customers, which may mean a customer chooses their store above another. You have a steady source of customers. You may even get them to display some of your draperies made with their fabric in your store.
They agree to allow you to advertise in their store, perhaps even offer a workshop, and you’ll recommend them exclusively to your clients. You may even advertise together. The possibilities are limitless.
There are numerous ways to put together alliances and joint ventures. Thinking outside the box and being clear about what benefits both parties would receive are essential. As always, getting the agreement in writing is a good idea, as is being sure the person you’re dealing with is honorable and reliable.
And try to discover ALL the alliance possibilities that exist for your business. Our custom window treatment business owner above could also contact interior designers, furniture stores, residential real estate agents, home builders sales offices and even paint stores. So, what are you waiting for? Start today by:
– Making a list of at least 5 prospective alliance partners.
– Making a list of 5 ways the alliance would benefit them and you.
– Making a list of 5 ways you could implement the alliance. start making contact!
One Final Note – some people have asked whether or not to disclose the partnership to the client. Sometimes it’s obvious that you are referring a client to your alliance partner, as in the case of the drapery maker and the fabric store. If it’s not so apparent, you may want to simply inform your client that you will be working with your alliance partner who is an expert in their field.
For the sake of consistency, how much to explain to a client is something that you and your partner should agree upon up front.
The good news is, now there is a quicker and easier way to learn how to put together and profit from Joint Ventures through The JV University’s 12 week hands-on certified JV consultant’s training program where me, Willie Crawford, David Preston and Gina Gaudio-Graves hold your hand and even let you work on LIVE projects while you are being trained.
For more information on our 12 week certified hands-on program (hurry, next class starts March 3rd 2010) please click the link below:
http://www.thejvuniversity.com/sohail
To Your Abundant Joint Venture Success!
Sohail Khan (the “7 Figure JV Expert”)
President & Co-Founder, The JV University
For a free audio on the ‘Power Of Joint Ventures’ or to get your free ‘7 Figure JV Consulting’ report visit http://www.thejvuniversity.co.uk
Discussion
March 4th, 2010 at 11:56 am
[...] arranging joint ventures between the clients that you already have, you will literally increase your own income in HUGE [...]
May 19th, 2010 at 5:16 am
i am working hard to be a good Entrepreneur in online services. I also attend online seminars to sharpen may skills..’~
June 30th, 2010 at 5:33 pm
Public Relations is all about pleasing the common people.-.”
July 18th, 2010 at 10:52 pm
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July 27th, 2010 at 11:32 pm
Public Relations is very very important because this can either make or break a business or community.:~~
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September 20th, 2010 at 5:39 pm
Seems like this is just an easy task to get into good business. One that’s important in business is to establish a good relationship your partners and customers. Nice read.Thanks for sharing.
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October 13th, 2010 at 4:32 am
I’ll have to give it a try. One thing you should remember when starting a new business people need to get involved with someone they know, like and trust. Someone that can coach them and support them. Thanks, your posts are always inspirational and filled with sound advise.
October 22nd, 2010 at 3:04 pm
being an entrepreneur is one of the ways you can easily achieve financial freedom-’”
October 24th, 2010 at 6:36 pm
we should always keep a very good public relations no matter what, ~“
October 30th, 2010 at 5:34 pm
it is advisable to instal only cordless window treatments in homes where small children are present ‘
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November 16th, 2010 at 11:41 am
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November 30th, 2010 at 2:42 am
Great insights on how to become a good solo entrepreneur. I realized that being a solo entrepreneur doesn’t mean that you work alone, it is crucial to make an alliance with other business because they will return help you out with your business. Good relationship with the clients and alliance will help strengthen the foundation of your business.
December 13th, 2010 at 3:28 am
being an entrepreneur opened up lots of business leads on my line of work, i like to make money both online and offline .-`
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there are times that good public relations cannot be always achieved “**
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